Colectia PLACEBO

When I wake up I exit the universe of unconscious and dreams, and the conscious takes control. This is how life starts with an immense flow of thoughts, ideas, wishes and needs. What is the mind? How can we define the space where, at last, we live our lives? Have you ever thought about it? How do you imagine the mind, how do you feel it, how do you understand it? Is it like a cage or like a space for perpetual escape? Is it like a space where data of all your experiences has been configured beforehand and we are just trying to adapt? Or is it a space for your own creation without an end? Our mind is actually everything. It’s information and emotion. It’s past present and future. It’s conscious and unconscious. It’s love, hate. obsession, compassion, generosity, humanity, animality, simplicity, complexity…It’s fear and courage. The mind connects the body to the soul. It connects the material to the spirit. Those whom understand and accept the greatness of their own mind are able to manage not only their life, but their whole universe. Each day is an infinite source of inspiration. Each object, colour, shape shadow we see is reconfiguring our life. Everything we feel is connected to the brain. With the mind’s eyes we can see better than with the eyes underneath our lids. Smell is a source of sensation and information. The pleasure of taste brings happiness and diversity. With the ears of the mind we can listen to what has never been said before. Our skin is a veil of sesors. What you truly think, controls your life. Placebo is not a dream, it’s a reality . Watch your mind and you will discover your soul. Everything that is known today, was once unknown, and everything that we still don’t know, we can screen with the power of our mind. What we have in mind already exists. Everything that we imagine, we can have. Cristina Grama

Colectia ROGVAIV

ROGVAIV ‘Color is for the eye what is music for the ears’

From the wish to make the world more beautiful and more joyful I chose to color hair in the colors of the rainbow in the ROGAVIV collection.

I stared developing this concept from the idea of beauty in general. Beauty is controversial and different for each of us, but here it is , the exception from the rule: the rainbow. The most beautiful phenomenon in the atmosphere, which amazed humanity from every era, it is considered ‘a divine sign’ which brings good, peace and wealth.

ROGAVIV is a very colorful collection, each model is wearing a different and intense color balanced in this divine composition.

The element that unites the collection is the fringe which I cut at different lengths and in different shapes, in order to define the face shape and enchase the color.

The styling is free, showcasing different textures and lengths. The long hair free to flow is a symbol for freedom, while the short haircuts textured or finished are a symbol for a methodical movement, which is a sign that nothing is random under the sun.

Therefore, ROGVAIV is a story about freedom of speech, personality and expressiveness. At the same time, ROGVAIV is a tribute for David Bowie, an artist who inspired and influenced the history of music. His work was for sure another kind of a rainbow, a rainbow of experiences and emotions given to humanity, a particular form of giving which fulfills the purpose of any authentic artist.

Cristina Grama

Organic Spirit


The ‘Greenery’ collection was born out of my constant and repeated astonishment provoked by the greatness of the encompassing nature. The idea came out of my contemplation of the flawlessness which nature paradoxically demonstrates throughout it’s flaws, each moment in which it evolves – in it’s flow from night to day, in it’s contrast of ugly and beautiful, and lastly through good and bad…

In this flow from an end to another balance is never lost. This is the gift that, if we reconnect with nature, we can gain, stronger than ever, we will be able to live in balance with ourselves and with everything that is happening to us, as part of the flawless nature which comprehends everything.

In the rush of everyday life we came to accept that we might be separated from nature. Although, each time we take the a moment to breathe in deeply, each look wishing for beauty, each moment we set aside to relax, we will be able to understand again that we are nothing but beauty from the beauty of nature, growing towards tomorrow day, blooming towards eternity. The message of our collection is as simple as possible: nature is substance from our substance and we as human beings are nothing but pieces from nature’s miracle. We breathe in and breathe out, once we breathe in, death and life are just ends which keep alive a balance which nothing natural will ever be able to break, only we as human beings can hurt this balance throughout worthless wars.

Distancing ourselves from nature, thinking human kind is smarter than nature itself is how we will destroy ourselves. If we would go back to simplicity, back to the eternal real truths, we would all remember that nature will always be an infinity of sensations , an eternal emotion in the middle which, us as people can sing, dance, grow, bloom. We are able to live an organic experience each moment throughout nature’s serene, calm greatness or it’s unleashed dramatism.

Hair&Project: Cristina Grama |ACADEMIA FASON

Photo: Christina One

Director: Raluca Racean Gorgos

Director of photography: Gorgos Radu

MUA: Antonia Rondelli

Modele: Andreea Lupescu, Cosmin Barbu, Alina Tecsan

Identity & Evolution

Each one of us is part of the history of the world, in a geesis that will never end.   The story builds itself every day through the people whom make it happen and transmit it for the generations to come. The roll of life adds to it’s clod everything those who were before us, learned, discovered and created. Therefore, you are history and you write the story further. You are not randomly here and now, you came naturally in order to continue the story of those who build, wrote, painted, danced, invented or reinvented everything that already existed on Earth, from the beginning of time until now.   Even though every self revelation has the value of the recreation of the world, actually each thought that you have, has it’s landmark in the knowledge of those who came before you. You know everything that you know because of what others did, thought, lived and experienced. Even if you don’t think about it, the present you are livig now , looking for the happiness of existence for yourself, everything that you experience now it’s part of a story from the future which generations to come will inherit.   Time does not exist, there is no stop in the flow of the world, you can’t stop the planet in order to get down, because no one can build the end of our endless story . Never so much as the future, the future which will become present at it’s time and then past in all of our forgetfulness, discoveries and evolutions which will come and go.